How P Louise Scaled on TikTok Shop

In a crowded online marketplace, it’s not enough to launch. You need to stand out, connect with buyers fast, and convert attention into transactions. TikTok Shop is making that possible—and the case of P Louise Makeup Academy shows just how fast the right approach can scale.

12 hours. $2 million. 35,000+ orders

This UK-based beauty brand leveraged TikTok’s live commerce features to turn a single livestream into a record-setting performance. The secret? A clear product story, strong creator engagement, and an infrastructure ready to fulfill at scale.

‍

Key Takeaways for Western Brands

1. Livestreaming works—if you’re ready.
P Louise didn’t just show up. They ran a full event: timed promos, Q&A moments, influencer hosts, and exclusive bundles. Everything was prepared to handle the surge in real time.

2. TikTok Shop isn’t just for Asia anymore.
Europe is now fully active—and the buyer behavior is surprisingly similar: spontaneous, mobile-first, and driven by emotion + entertainment.

3. Fulfillment is your bottleneck or your advantage.
Going viral is great—until you can't ship. P Louise succeeded because their backend was built to deliver at scale.

‍

Where We Come In: End-to-End Operations for Social Commerce

We’re an e-commerce operator working across all major European markets, specialized in cross-border operations for fast-scaling brands.

But what makes us different?

We’re an e-commerce operator working across all major European markets, specialized in cross-border operations for fast-scaling bWe grew with the Asian market—we understand the speed, the structure, and the expectations of manufacturers, platforms, and content strategies born in China, Korea, and SEA. And we bring that insight to your growth in Europe.

‍

Our services include:

- Sourcing & private labeling from Asia
- Logistics & dropshipping across Europe
- TikTok Shop onboarding, strategy & operations
- Creator campaigns & live selling support
- Warehousing, returns & multilingual customer care

Why Western Brands Partner With Us

You need sourcing that’s agile and trustworthy.

You want to enter TikTok Shop but don’t want to guess your way through it.

You’re looking for a partner who understands both Asian production and European scale.

‍

Let’s Build Your TikTok Shop Success Story

Whether you're just exploring TikTok Shop or ready to scale like P Louise, we can help you build the foundation—and the momentum.

‍

‍

Get in touch.
Let’s plan sourcing, fulfillment, and go-to-market—together.

‍